When starting a business with a physical location - a shop, gym, salon, or for example a franchise for a children's programming academy, one of the most essential parts of the process is the area that is chosen for the purpose.

Improperly picked location can be the reason for the failed management of the franchise and the business can go down when everything else shows that it should be going up.

That's why we've prepared the basics you need to begin the process of finding the perfect franchise location.

1.Detailed location research

The very process of creating a franchise business requires prior preparation and research of not only the location but also other factors that may affect the success.

Finding the perfect spot can take time, but you shouldn't rush into decisions, as this can reflect on the franchise at a later stage.

Many franchisors including MindHub, help in finding a good location that can be of great use and save time which you could otherwise lose in search of particular areas and feedback from previous landlords.

Already experienced and familiar with the specifics, franchisors know what can be useful in finding a suitable place and what are its advantages. Which prices are beneficial compared to the competition, where the ratio between quality and price is good, as well as other details to facilitate the process.

That is why it is important to start with detailed research of the market, competition, and structure of the city you have chosen.

2. Put yourself in the customer's shoes

When looking for a location for your franchise, put yourself in the shoes of your potential customers. Where are they most often? Where can you find them and where will they be able to find you most easily?

The choice must be in line with the goals of the business, and when we talk about a children's programming academy, there are many signs to consider.

These can be schools and kindergartens, as well as residential neighborhoods with more kids - does the city have a structure that gathers everything in its center, or is it scattered in areas? Consider everything about the structure of the city, as well as the opportunities to take advantage of location, space, and price.

Everyone knows that when looking for a location for buying a house, one looks at communication, proximity to shops, schools, kindergartens, and transport. When looking for a business location, it is equally important to pay attention to the environment around it.

Will it be convenient for parents to take their children to the location? When you answer this and the questions above, you will be able to put yourself in the position of your customers and this will lead to clarity in choosing a location that works in your favor.

3. Side important factors

While thinking like your customers, you can also focus on the side factors that influence the decision. Your franchise is your business and you need to take care of its development by removing all obstacles that could stand in the way of customers.

Such are, for example, the traffic and the location of the place. Is it convenient for parking and will the lack of free parking spots make parents uncomfortable? Can it be reached quickly or is the location in a busy area? And of course - is there a flow of people near the selected location?

When looking for the perfect area, you will have to make many comparisons based on price, condition, and structure. Meet competitors and ask your franchisors for advice.

4. Demographic factor

The perfect location means not only convenience, location, condition, and reasonable prices, but also how big is the potential flow of people and the development of the area. In order to benefit from your choice of location, consider the demographics around it. 

How many people live there, is the population growing, are families with children predominant, what age are the people and many other questions that can help you choose.

All this will be useful for you to evaluate the prospects of the place you are considering, as well as whether it will have a positive impact on the business you are about to grow.

Franchise in a perfect location

When starting a new franchise business, one of the main stages on the road to success is finding the most suitable location. A good location is not always a guarantee of success, but a bad one is almost always a guarantee of failure.

The location must take into account the surrounding factors that we shared with you above and a preliminary study is mandatory and unavoidable.

Trust professionals in the field who will give you valuable advice, as well as your franchisor, who will certainly make the process easier.

If you are ready to take these steps, we believe that you are also ready to start with our franchise program!